Pineda, Luis

Pineda Luisito

Luis Pineda

President and Country General Manager – IBM Philippines

As President and Country General Manager of IBM Philippines, Luis Pineda is responsible for IBM’s operations in the Philippines, including Sales and Distribution, and IBM’s fully-owned subsidiaries offering IT and IT-enabled global delivery services: IBM Solutions Delivery and IBM Business Services.

Mr. Pineda has a remarkable track record of driving innovation and business results over his 23-year career at IBM. Within three months of joining IBM’s Silicon Valley Lab in 1991, he invented a Computer-Aided Software Engineering product which resulted in a 10-fold improvement in productivity for developers. He helped build several successful businesses in IBM and co-founded one of the first service businesses to utilize offshore capabilities in delivering complex Enterprise Solutions to clients worldwide. He created offshore delivery centers in Belarus, Egypt, Jordan, China, India, Latvia, and Russia. In 1999, he led the world’s first wireless banking solution, utilizing Wireless Application Protocol (WAP) at Svenska Handelsbanken. Mr. Pineda also started the first Software Group Technical Support Center in the Philippines, supporting customers in North America.

Mr. Pineda has held various executive posts within IBM including an assignment in Zurich, Switzerland as the Vice President of Technical Sales and Services for Northeast Europe, Vice President for Worldwide Client Success (Professional Services, Premium and Technical Support), and Director of Software Development.

Prior to his appointment as CGM, Mr. Pineda was Vice President of the Client Support and Success, Industry Cloud Solutions, IBM Software Group.

Born in Davao City, Philippines, Mr. Pineda’s family immigrated to the United States when he was 12. He earned his Bachelor of Science degree in Computer Science from the University of Washington.